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At present, China's label material market is complex and huge. The current regional economic centers in China are mainly in the Yangtze River Delta, the Pearl River Delta, and the Wenzhou and Beijing-Tianjin regions. Among them, foreign-funded enterprises are characterized by stable quality and good after-sales service, and the market share is increasing. Especially in Guangdong, Shanghai and Beijing and Tianjin, it has a very important position and is recognized by customers. Many private enterprises, especially some small workshops, mostly pursue short-term benefits, lack of technical means and equipment advantages, product quality is unstable, and they are at a disadvantage in competition with foreign countries, which also makes the development of this industry a great limit.
China's label material market is far from mature, and there is a lot of room for improvement in terms of production scale, technology level and market space. In the future, new materials and new processes will be widely used. Relevant enterprises should increase investment in equipment and technical services and improve the technological level of domestic label materials enterprises.
According to the statistics of the annual verification of printing companies in 2014, the total output value of China's printing industry exceeded 1 trillion yuan in 2013, reaching 1,039.85 billion yuan. The overall scale ranked second in the world. There are 105,000 printing companies in the country, among which label printing enterprises have There are 1,239 manufacturers of label printing materials, with a growth of 19% compared with the previous year. The number of employees is 3.415 million. The total assets of the whole industry are 1.624.7 billion yuan, the total profit is 79.62 billion yuan, and the foreign processing trade volume is 83.75 billion. yuan.
In the 1930s, self-adhesive materials were used in the United States. Due to the increasing demand for such special composite materials, self-adhesive printing has gradually evolved into an independent printing field. Domestic and foreign companies engaged in professional self-adhesive label printing. more and more. As far as China is concerned, the development of the printing industry in terms of production scale, technology level and market space has driven the development of self-adhesive printing and reached the level. It is understood that the demand for self-adhesive labels in China is growing rapidly at a rate exceeding 20% ​​per year. At present, China's self-adhesive label market is about 450-500 million square meters, with a per capita possession of only 0.3 square meters per person per year, while in some developed countries such as Australia, the per capita possession is 12 square meters per person per year. Therefore, China's self-adhesive label market has great potential.
Nowadays, self-adhesive labels have broad prospects in the world. Taking the outer packaging materials of American cosmetics as an example, self-adhesive film labels account for 35%, direct screen printing accounts for 30%, self-adhesive paper labels account for 11%, and in-mold film labels account for 11%. It can be seen that self-adhesive labels account for 46% of the market for their packaging materials. It can be seen that in China's label market, self-adhesive labels occupy an important position.
With the demand in the printing market, the technical environment and the deepening of the service sector, the environmental issues of the ink industry have become the focus of global attention, and environmental protection has occupied an important position in today's global goods and services. In the 1950s, the ink industry in Europe and the United States had developed towards a non-toxic, non-polluting environment. In 1975, the original Tianjin Ink Factory and Gansu Gangu Ink Factory began to develop water-soluble gravure inks.
In recent years, due to the increasing environmental protection voices of the society, the state has formulated some relevant environmental regulations, and the printing factory pays more and more attention to the health of workers, which has increased the demand for various environmentally friendly inks in the printing industry. . For high-concentration and low-viscosity inks suitable for shallow gravure printing, benzene-free alcohol-soluble inks and water-soluble plastic gravure inks are the development direction of environmentally friendly inks.
With the printing market demand, the technical environment and service areas are deepening
According to China Industrial Information Network's "2015-2022 China Label Printing Market Quotes and Investment Feasibility Assessment Report", at present, there are more than 20 well-known label material manufacturers in China, mainly distributed in Guangdong. , Jiangsu, Zhejiang, Shanghai and Tianjin. Among them, Avery Dennison, Finnish Lantai Label, Lindeke, Reitma and other well-known foreign label material manufacturers set up factories in China.